Our commitment to coffee sustainability

Sustainability is in our DNA and the way we do business at Lavazza

Our work through the Lavazza Foundation is aligned to the UN Sustainable Development Goals and we have been globally recognised for our commitment to sustainability.

2019 Forbes Global Reputation Index:

“A world that destroys the goods of nature is one I do not belong in”

Luigi Lavazza, 1935
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Objectives of the Lavazza Foundation

The Giuseppe e Pericles Lavazza Onlus Foundation, founded in 2004, promotes and implements economic, social and environmental sustainability projects, to support coffee producing communities around the world.

To achieve meaningful results, the Foundation undertakes development projects in partnership with public and private bodies, international organisations and NGOs. It is only through teamwork that the living conditions in coffee-producing communities can be effectively improved.

Projects supported by the Lavazza Foundation have the primary objective of helping coffee producers to improve the yield and quality of their products, through agricultural best practices training, and encouraging the development of their entrepreneurial skills.

The characteristics of the projects

Supporting Young People

Supporting young people in their homelands to enable them to develop their own business activities in the coffee industry.

Promoting Gender Balance

Promoting gender balance within households and communities, enhancing the role of women.

Encouraging access to food resources

Encouraging access to food resources and promoting diversification of production.

Providing agricultural best practices training to producers

Providing agricultural best practice training to producers.

Supporting reforestation and responding effectively to the effects of climate change.

Supporting reforestation and responding effectively to the effects of climate change.

Tierra Lavazza Banner

Locally roasted, supporting sustainable coffee projects: La Reserva de ¡Tierra!:

Lavazza ¡TIERRA! emerged in 2002 from a social responsibility project to improve the social and environmental conditions and production techniques of some coffee producing communities. 

Developed in collaboration with the NGO Rainforest Alliance, it is the result of Lavazza’s strong commitment to sustainability, based on three fundamental principles:

In the Food Service channel Lavazza is proud to support these projects with our range of locally roasted blends that support projects at origin in Meta, Colombia and Lambari, Brazil. Both blends contain 30% RFA certified coffee.
tIERRA COLOMBIA

La Reserva de ¡Tierra! Colombia

La Reserva de ¡Tierra! Colombia contains coffee from the Meta region, where years of armed conflict have halted coffee-growing. The Lavazza Foundation supports more than 100 farming families in the Meta region to restore their plantations, improve coffee quality and productivity, and create sustainable working conditions.

tIERRA Brazil

La Reserva de ¡Tierra! Brazil

La Reserva de ¡Tierra! Brazil contains coffee from Lambari, Minas Gerais, where Lavazza support communities of small-scale farmers helping them to adopt agricultural techniques in order to improve coffee quality, facilitate market access and tackle climate change.